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Price optimization

Price optimization is the process of finding the optimal price point for a product or service. It maximizes profitability by using market and consumer data to find a balance between customer value and profit. Successful price optimization is a matter of finding the sweet spot between customers' willingness to pay and your sprofitales goals  — a balance that can have a major impact on your sales, customer satisfaction, profits, and achievable growth goals. Optimizing your price requires a lot of information and an understanding about the business and the customer.